Landscape Metrics: Creating Value from Data

Across a host of industries, organizations are grappling with understanding and communicating their data. Landscape Metrics helps them meet this challenge by designing and building customized, interactive data visualizations, maps, and data stories. By transforming information into beautiful, engaging visual narratives, our services help our clients discover insights in their data and communicate these insights to the public.

Graphically Rich Data Stories
Interactive Maps and Data Visualizations

Awards + Recognition

Collaborations led by Landscape Metrics have won major competitions, including:

  • What’s Local? won Third Prize in the USDA and Microsoft’s 2015 Innovation Challenge for Food Resilience
  • A Resource Out of Place won First Prize in the Nutrient Pollution Visualization Challenge hosted by the EPA, USGS, and Blue Legacy International

Landscape Metrics has been featured in publications including The Architect's Newspaper, The Atlantic's CityLab, Landscape Architecture Magazine, The Nature of Cities, and the Huffington Post.

Amplifying Outreach: Beyond Web Maps

We work closely with clients to unlock the value of their data. Far from simply presenting data on maps, we build custom data visualization interfaces from the ground up that present entirely original perspectives on complex datasets. Employing the web browser as our core platform, we explore data through a host of techniques, from linking charts with maps to animating data over time and space. Through this bottom-up approach, we create unique visualizations that can reveal new insights and engage audiences.

Guiding Principles

Though we offer a range of visualization services for a host of organizations, we are particularly passionate about the clear and meaningful communication of scientific data pertaining to the built and natural environments. The places we live in are fundamentally complex networks of cultural, ecological, and economic forces that are being measured and quantified in increasingly sophisticated ways. Effectively communicating this data presents a tremendous challenge that lies at the heart of many of society's most difficult problems, such as adaptation to climate change and environmental justice. Public understanding of these issues is critical to spurring action and catalyzing change.

Left: Landscape Metrics team accepting Nutrient Pollution Visualization Challenge award. Right: 2015 Innovation Challenge for Food Resilience winners, with Secretary of Agriculture Tom Vilsack.

Team

Landscape Metrics was originally conceptualized by Benjamin Wellington, Matthew Seibert, and Eric Roy, while working as graduate researchers in the LSU Coastal Sustainability Studio, a multidisciplinary think-tank oriented around coastal environmental issues.

Officially formed in 2015, Landscape Metrics is still informed by its multidisciplinary roots, drawing from its team members’ diverse backgrounds in geographic information systems, graphic design, web development, and landscape architecture.

Matthew Seibert

Principal, Creative Lead


Matthew Seibert is a principal and co-founder of Landscape Metrics, and the company’s creative lead. With a background in visual arts, humanities, and landscape architecture, Matthew melds his years of experience as a designer with his interest in quantitative environmental science to develop revealing and creative renderings of our shared world. Matthew’s talent for creating accessible and provocative representations of scientific data, in both analog and digital media, is instrumental to the company’s unique visual aesthetic. Matthew holds a Bachelor of Arts in Humanities from the University of Texas at Austin and a Master of Landscape Architecture from Louisiana State University. He is currently a visiting assistant professor at Ohio State University’s Austin E. Knowlton School of Architecture.

Benjamin Wellington

Principal, Technical Lead


Benjamin Wellington is a principal and co-founder of Landscape Metrics. Benjamin draws from his expertise in JavaScript, GIS, and visual design to lead the development of the company's web-based data visualization and data integration efforts. Through his academic and professional work, Benjamin has come to see geospatial data visualization as a creative endeavor capable of powerfully shaping our perception and experience of place. His interests in data and design, and in the ability of data visualization to inform how we modify the built and natural environments, have driven his past work as an urban planner, web developer, writer, and landscape designer. Benjamin holds a Bachelor of Arts in Geographical Studies from the University of Chicago and a Master of Landscape Architecture from Louisiana State University.

Advisors

Dr. Eric Roy


Dr. Eric Roy is an ecosystem ecologist and ecological engineer, with special focus on water quality, food systems, and sustainable resource management. He holds a B.S. in Mechanical Engineering from Old Dominion University, an M.S. in Food, Agricultural, and Biological Engineering from The Ohio State University, and a Ph.D. in Oceanography and Coastal Sciences from Louisiana State University. Dr. Roy is an Assistant Professor of Environmental Sciences focusing on Ecological Design in the Rubenstein School of Environment and Natural Resources at the University of Vermont. Dr. Roy co-founded Landscape Metrics with Benjamin Wellington and Matthew Seibert in 2015, and he has led the company's successful competition efforts. Today, Dr. Roy continues to consult with Landscape Metrics in an advisory role on certain projects relevant to his areas of scientific expertise.